WINSTON-SALEM N.C. Krispy Kreme Doughnuts Inc. is testing a line of ice cream desserts at a unit in its hometown here, according to media reports. Products include “Krispy Kreme Ice Kreme," available in vanilla, chocolate and swirl flavors, as well as a doughnut sundae, a Krispy Kreme doughnut topped with one of the ice cream flavors and a choice of multiple toppings. CEO Darryl Brewster told shareholders last week that the new initiative was a move to ...
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Contact: Desiree Torres Desiree.Torres@penton.com