CHATTANOOGA Tenn. Krystal’s first foray into live broadcasting may not have been in prime time, but the brand proved it was ready for the spotlight, officials said. — The chain of 387 quick-service restaurants located mostly in the Southeast capped off last month’s “National Hamburger Month” promotion with a six-hour “Krystal Giveaway Show” May 27 that was streamed live over the Internet. — During the show, which ran without a break from ...
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Contact: Desiree Torres Desiree.Torres@penton.com