While Krystal said its new Game Time Wings menu item kicks off a whole new ballgame, the new product and related marketing campaign are not targeting new fans of the fast-food brand. Customers of the chain’s 376 restaurants throughout the South and Southeast already like to eat wings and watch sports, said Brad Wahl, vice president of marketing for the Krystal Co. So Game Time Wings, as well as the six-city sampling tour of the Krystal Crave Cruiser beginning this weekend, are more ...
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Contact: Desiree Torres Desiree.Torres@penton.com