Krystal's new Game Time Wings are driving increases in its customer satisfaction scores to levels near those of larger wing competitors, according to data from YouGov BrandIndex. The 376-unit chain said it also has seen a boost in customer traffic since introducing the wings, which were targeted at its core sports-loving customers. New York-based BrandIndex, which measures consumer perceptions of hundreds of brands, said Krystal’s “satisfaction” and ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?