Krystal's new Game Time Wings are driving increases in its customer satisfaction scores to levels near those of larger wing competitors, according to data from YouGov BrandIndex. The 376-unit chain said it also has seen a boost in customer traffic since introducing the wings, which were targeted at its core sports-loving customers. New York-based BrandIndex, which measures consumer perceptions of hundreds of brands, said Krystal’s “satisfaction” and ...
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Contact: Desiree Torres Desiree.Torres@penton.com