The 150-unit Lenny’s Sub Shop will attempt to turn its guests’ “likes” into love this week by offering a free half-pound sub to anyone who becomes a fan of the chain’s Facebook page. Brent Alvord, president of the Memphis, Tenn.-based chain, said word-of-mouth for the promotion has grown Lenny’s roster of Facebook fans from about 9,000 to more than 12,300 in the two weeks since the giveaway was announced. The promotion runs through Feb. 20. Lenny’s ...
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Contact: Desiree Torres Desiree.Torres@penton.com