Sandwich chain updates Scratch & Win promotion
When Lenny’s Sub Shop officials reprised last year’s Scratch & Win promotion this fall, they decided a contest prize consisting of a 3-D home entertainment center was the best way to reach out and grab customers’ attention. “With technology evolving, 3-D TVs are the thing people want to have but won’t go out to get till prices drop,” said Brent Alvord, president of the 170-unit Memphis, Tenn.-based Lenny’s. The home entertainment center, which ...
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Contact: Desiree Torres Desiree.Torres@penton.com