Food truck owners translate their experience to brick-and-mortar venues
For many, hitting the road in a food truck is only a means to parking the business in a more sedentary brick-and-mortar location. But those who have traveled that route say it’s not quite that easy. While a food truck can help a restaurateur test a brand and its menu, it does not eliminate the potholes operators will encounter in a stationary location. Still, it can be instructive when it comes to understanding guests, maintaining focus and conquering operational limitations. Here, ...
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