Retro, yet contemporarily daring: Hereâ€™s one in a new series of billboards for Hacienda Mexican Restaurants, a 12-unit chain in Indiana and Michigan. Each contains nostalgic imagery and copy that reinforces the chainâ€™s irreverent brand image. One board shows a grinning dog wearing a party hat and the words â€śTested on and approved by party animals.â€ť Fish Marketing Inc. of South Bend, Ind., created the campaign.
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com