The development of Burger King’s Homestyle Melt Sandwiches limited-time offering was a team effort that grew from a love of toast. “[It] really was a good example of a bunch of departments working together,” says Kevin Houston, Burger King’s director of core product innovation. “The primary driver for it was a consumer insight that our core customer, our super fan, loves toast. And as simple as that may sound, they’re not necessarily getting toast in the QSR base.” Adam ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.