The development of Burger King’s Homestyle Melt Sandwiches limited-time offering was a team effort that grew from a love of toast. “[It] really was a good example of a bunch of departments working together,” says Kevin Houston, Burger King’s director of core product innovation. “The primary driver for it was a consumer insight that our core customer, our super fan, loves toast. And as simple as that may sound, they’re not necessarily getting toast in the QSR base.” Adam ...

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