DETROIT Little Caesars Enterprises said Wednesday it would become the new title sponsor of the college football bowl game formerly known as the Motor City Bowl. The new bowl game, to be played in Detroit on Dec. 26 at 1 p.m., will now be known as the Little Caesars Pizza Bowl. “We’re excited because Little Caesars will bring a lot to the bowl game, and we think the bowl game will bring a lot to Little Caesars,” said David Scrivano, ...
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Contact: Desiree Torres Desiree.Torres@penton.com