Borrowing a leaf from the many chefs who champion local foods, some operators are promoting beverages made close to home as appealing signature items. Locally produced spirits and beers, like local foods, have a special aura of quality, proponents say. Also like local foods, they may have a lower carbon footprint than products shipped long distances. Yet another reason for going local at the bar may be to cheer for the underdog, to support the small-scale producer that competes against major ...
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Contact: Desiree Torres Desiree.Torres@penton.com