More operators luring customers with services like Foursquare and Facebook Deals
More restaurant chains are embracing location-based technology, offering deals through social media or creating loyalty tools of their own. McCormick and Schmick’s Seafood Restaurants Inc. said Wednesday it is offering a free dish off its bar menus to patrons who "check in" using Foursquare. Meanwhile, CKE Restaurants Inc. is preparing to unveil a proprietary, geolocation-centered application for smartphones to anchor a new rewards program for its Hardee's and Carl's Jr. ...
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