Combining aspects of the locavore trend, community pride and sheer sipping pleasure, cocktails featuring local or regional spirits are stirring up sales in some restaurants and bars. Locavore consumers favor foods produced as close to home as possible, arguing that they are more nutritious, tastier and kinder to the environment than those shipped long distances. In fact, the use of the “local” claim on restaurant menus has grown by 13 percent in the past year, according to ...
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Contact: Desiree Torres Desiree.Torres@penton.com