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Long John Silver's targets Hispanics in new ad campaign

LOUISVILLE Ky. Long John Silver's has taken steps to target Hispanics more effectively with the launch of its first national campaign for that market.

 

TV and radio spots began airing in the Southwest last month. They were created by PM Group of San Antonio, Texas, the chain's new agency for its national Hispanic creative account.

 

 

ATV spot, titled "Boring Lunch" promotes Long John Silver's Alaskan Flounder filet and parodies the processed shapes of hamburgers, pizzas and square fish filets while focusing on the chain's fresh-cut flounder filet. The spot features a new Spanish-language tag, "Pesca algo mejor," which translates to "Catch something better."

 

 

Long John Silver's, a division of Yum! Brands, has nearly, 1,200 units worldwide.

 

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