LOUISVILLE Ky. Long John Silver's has taken steps to target Hispanics more effectively with the launch of its first national campaign for that market. TV and radio spots began airing in the Southwest last month. They were created by PM Group of San Antonio, Texas, the chain's new agency for its national Hispanic creative account. ATV spot, titled "Boring Lunch" promotes Long John Silver's Alaskan Flounder filet and parodies the processed ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com