MIAMI The Super Bowl is one of the most important advertising days of the year, and several restaurant companies, including Denny's and Taco Bell, paid as much as $3 million to air commercials during this year's game. Marketing expert Mark DiMassimo, chief executive and chief creative officer for New York-based agency DIGO, said the overall 2010 lineup of Super Bowl ads was a “conservative, mediocre year.”“It wasn’t a terrible year,” DiMassimo said, “but it also was a year that lacked a big ...
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Contact: Desiree Torres Desiree.Torres@penton.com