LOS ANGELES An online advocacy group is urging consumers to boycott McDonald’s because it advertises on the NBC television network, which the group is simultaneously pressuring to air more coverage of the violence in the Darfur region of Sudan.
The group, iBoycott, said it is boycotting NBC and McDonald's because it wants to attract more attention to the situation in Sudan, where an estimated 200,000 people have been killed in sectarian fighting during the last four years. NBC's coverage, it said, has been "insufficient and poor."
iBoycott said it has asked McDonald’s to be the catalyst for getting the 100 largest TV advertisers to address the Sudan situation and is coverage. The group demanded that NBC and other major media contribute billions of dollars to a “genocide recovery trust.”