HOUSTON Luby’s Inc., the operator of 120 restaurants in the Southwest, reported Wednesday that the chain’s decreasing sales, which led to a $2.2 million loss in its fiscal first quarter, will likely continue through 2009. To combat the sales weakness, Luby’s introduced last month a new branding and advertising campaign, themed “Here, You Rule,” that it said highlights the chain’s made-from-scratch foods and the guest-controlled dining experience. Luby’s restaurants are cafeterias, ...
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Contact: Desiree Torres Desiree.Torres@penton.com