Study shows segment has room to improve to stay viable
Fast-casual players may have found success by offering a fresher, higher-quality alternative to fast food and a less-expensive option to casual dining, but that does not mean the segment is without challenges, according to The NPD Group. Although the fast-casual segment has swelled to include 13,000 units and tripled its market share in the past 10 to 15 years — and was the only restaurant segment to grow in the past five — it still battles perceptions of being unaffordable and ...
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