Restaurants and athletes are natural marketing partners, according to chains that have found success with sports partnerships. Food is not just a lifestyle choice for athletes, but fuel for their transcendent performances, and a familiar sports figure can help a restaurant brand advance its message. Some past pairings include ex-Dallas Cowboy Troy Aikman and Wingstop, Magic Johnson and Aramark, and the Boston Red Sox’s Jonathan Papelbon and Dunkin’ Donuts. However, some ...
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Contact: Desiree Torres Desiree.Torres@penton.com