Phil Friedman, chief executive of McAlisterâ€™s Deli, loved the results of last summerâ€™s Free Tea Day, when the 300-unit fast-casual chain gave away more than 150,000 servings of its famous sweet tea. Yet while the 15-percent year-over-year increase in that dayâ€™s sales made for a memorable promotion, Friedman said he hopes that the chainâ€™s fans recall more than just the â€śfreeâ€ť part of the day.â€śI donâ€™t want McAlisterâ€™s to be known as where you get stuff for free, but when we ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!