Phil Friedman, chief executive of McAlisterâ€™s Deli, loved the results of last summerâ€™s Free Tea Day, when the 300-unit fast-casual chain gave away more than 150,000 servings of its famous sweet tea. Yet while the 15-percent year-over-year increase in that dayâ€™s sales made for a memorable promotion, Friedman said he hopes that the chainâ€™s fans recall more than just the â€śfreeâ€ť part of the day.â€śI donâ€™t want McAlisterâ€™s to be known as where you get stuff for free, but when we ...
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Contact: Desiree Torres Desiree.Torres@penton.com