OAK BROOK Ill. McDonald’s Corp. today unveiled an Olympic Games program called McDonald’s Champion Kids, part of the chain’s “biggest ever” marketing tie-in to the Games, said Mary Dillon, global chief marketing officer. The program will bring 300 children from around the world to the 2008 Olympics in Beijing, where they will be able to watch the Games, meet the athletes, tour cultural sites and share their hometown stories and experiences with each other.Six-time Olympic gold ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?