OAK BROOK Ill. McDonald’s breakfast menu, chicken offerings, $1 beverage promotions and the marketing of its classic Big Mac helped drive same-store sales at domestic restaurants up 6.7 percent in July, the company said Friday. The jump was larger than expected, according to some analysts, and included about 4 percent of year-to-year menu price increases.David Palmer, securities analyst at UBS Equity Research, also noted that McDonald’s fastest-growing products, mainly the chain’s ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.