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McD’s revs up ‘Speed Racer’ promo

OAK BROOK Ill. McDonald’s today launched a Happy Meal tie-in to the opening of “Speed Racer” that includes eight toys based on the on the race cars and accessories in the film.

Cars include Speed Racer’s Mach 5 and Rex Racer’s Mach 4, as well as cars driven by Speed’s rivals Taejo Togokhan, the Grey Ghost and others. Each car performs a different stunt.

The accessories are trendy, lifestyle items such as purses and jewelry, including a “blinged-out” race car and Chim Chim charm. Happy Meals contain either one car or one accessory.

The toys are designed for children aged 3 and older, but McDonald’s restaurants also offer Happy Meal toys for younger children upon customer request.

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