Rick Wion maintains brandâ€™s presence across online outlets
Seven or eight years ago, even the restaurant industry’s most prescient thinkers and executives couldn’t have envisioned one of McDonald’s latest personnel moves — the hiring in mid-April of Rick Wion as director of social media. â€© But then, seven or eight years ago, there was no Facebook or YouTube either. â€© After their launch, though, businesses quickly began studying how to co-opt emerging new-media platforms that were moving from college dorm rooms — where ...
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Contact: Desiree Torres Desiree.Torres@penton.com