OAK BROOK Ill. McDonald’s Corp. has partnered with Lucasfilm Ltd. for the first time and launched a Happy Meal promotion tied to the release of the animated movie “Star Wars: The Clone Wars.” The promotion, which will run through Sept. 11, features 18 bobble-head toys based on characters in the movie and in the original “Star Wars.” To complement the in-store promotion, McDonald’s has debuted a Happy Meal Virtual World on www.happymeal.com, where kids can create ...
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Contact: Desiree Torres Desiree.Torres@penton.com