OAK BROOK Ill. McDonald’s Corp. has partnered with Lucasfilm Ltd. for the first time and launched a Happy Meal promotion tied to the release of the animated movie “Star Wars: The Clone Wars.” The promotion, which will run through Sept. 11, features 18 bobble-head toys based on characters in the movie and in the original “Star Wars.” To complement the in-store promotion, McDonald’s has debuted a Happy Meal Virtual World on www.happymeal.com, where kids can create ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.