OAK BROOK Ill. McDonald's Corp. is targeting young males with an interactive online marketing program called "Burgercon," urging them to "challenge another friend" to eat at McDonald's by e-mailing the webside address www.burgerconitson.com to them. The site features a heavy-metal-themed plug for the heft of the chain's burgers, delivered in a tongue-in-cheek style. The campaign also uses pre-roll video ads and banners and is running on such websites as www.nba.com, ...
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