OAK BROOK ILL. —McDonald’s executives have pledged to shareholders that the chain will stick with its value menu to maintain customer loyalty despite rising commodity and operating costs. “We are committed to value,” chief executive Jim Skinner told media representatives immediately after the company’s annual meeting with stockholders May 22. “This is not the time to be moving off of it. We are committed to everyday affordability and ...
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Contact: Desiree Torres Desiree.Torres@penton.com