OAK BROOK Ill. McDonaldâs Corp. chief marketing officer William Lamar Jr. said he plans to retire at the end of the first quarter in 2008, capping a career at the burger chain that lasted more than 20 years. Neil Golden, currently vice president of marketing, will succeed Lamar in the CMO post, McDonaldâs said. Lamar has been CMO of McDonaldâs USA since August 2002. He was part of the management team that developed the companyâs Plan To Win, which helped turn around McDonaldâs in ...
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