OAK BROOK Ill. Hoping to boost sales by tying its products and marketing campaigns to the highly anticipated AVATAR science-fiction movie, McDonaldâ€™s is engaging customers on a number of digital and in-store promotional fronts.Mary Dillon, global chief marketing officer for McDonaldâ€™s Corp., which operates or franchises more than 32,000 restaurants worldwide, and Neil Golden, her counterpart for the U.S., said last week during a public conference call that the campaign is â€œone of the most ...
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