Amit Jatia of McDonaldâs India on how chain adjusted menu and marketing for expansion in country
Getting a hamburger chain to thrive in a country where eating beef is taboo is a challenge, to say the least. But McDonald’s is gradually finding its way in India. The global quick-service giant hasn’t exactly taken the country by storm: The 32,000-unit chain opened its first restaurant in the country in 1996 and has since expanded to just 210 units. “So you can see we took our time,” said Amit Jatia, managing director of McDonald’s India with responsibility for ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?