OAK BROOK Ill. McDonaldâs Corp. rolls out radically different packaging worldwide, it joins other restaurant chains that have incorporated stronger food and nutrition messages in their marketing. âAs Starting this month in the United States, United Kingdom and Ireland, McDonaldâs will launch âthe biggest new-packaging initiative in the history of our brand,â global chief marketing officer Mary Dillon said. âAs The packaging includes the old âiâm lovinâ itâ tag ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!