Chain tells analyst that check averages improve after 1% price increase
McDonald’s latest pricing strategy, which included a 1-percent increase in March, has paid off by pulling the quick-service chain’s average check out of negative territory, according to a securities analyst. Company officials disclosed to analyst Andy Barish of Jefferies & Company that McDonald’s average check in March was flat compared with a year ago at its more than 14,000 U.S. restaurants. Barish estimated that McDonald’s 3.8-percent increase in same-store ...
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Contact: Desiree Torres Desiree.Torres@penton.com