This post is part of NRN's newsroom blog, Reporter's Notebook. When McDonald's, one of the industry's largest and most effective advertisers, launches a new product, like Monday's introduction of the Mango Pineapple Real Fruit Smoothie, national advertising on TV and radio probably could be enough to spur sufficient trial to keep it on the menu. In the case of its McCafe beverages, which include the first two varieties of smoothie as well as Frappes, Frozen Strawberry Lemonade, and lattes ...
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Contact: Desiree Torres Desiree.Torres@penton.com