Company cites McRib promo for driving U.S. sales
McDonald’s Corp. reported a 4.8-percent increase in global same-store sales for November, which it attributed to its McRib promotion and strong sales of McCafe Frappes and Real Fruit Smoothies. The company’s same-store sales rose 4.9 percent in the United States in November, during which the chain rolled out its McRib sandwich nationwide for the first time since 1994. The company also credited its everyday-value positioning and remodelings of some U.S. units with driving the ...
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Contact: Desiree Torres Desiree.Torres@penton.com