OAK BROOK Ill. In another sign that beverage menus may be the next big battleground for the major quick-service chains, McDonald's Corp. president and chief operating officer Ralph Alvarez told investors today that the chain is considering the addition of smoothies and specialty coffees. The disclosure came a few weeks after arch-rival Wendy's International Inc. said its namesake chain would add beverages this year that would be unavailable at any other quick-service chain, and after ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.