NRN, DigitalCoCo present 3Q results from the industry’s most complete analysis of restaurant social media efforts
When Chili’s Grill & Bar decides to pull national television advertising for three weeks in September, and instead use social media efforts to drive attention to its brand, it couldn’t be more obvious that restaurants are increasingly living in a digital world. Television, billboard, local and in-store marketing still drive the majority of restaurants’ marketing budgets, but social media efforts are getting all the attention. Executives still are striving to find what ...
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