'Dave’s Hot ‘N Juicy Cheeseburger’ debuts, more menu, marketing changes to come
Wendy’s introduced on Monday its new line of Dave’s Hot ‘N Juicy Cheeseburgers, a product launch it has tested for nearly a year and a major move sources say is needed to spark sales. The cheeseburgers, named for the brand’s founder and longtime spokesman Dave Thomas, feature thicker beef patties, toasted and buttered buns, and upgraded ingredients like crinkle-cut pickles and red onions. At a downtown Chicago location, the burger was selling for $3.99 for a single, ...
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Contact: Desiree Torres Desiree.Torres@penton.com