Company changing its name to Front Burner Brands
The Melting Pot's parent company said it is forming a new umbrella corporation to better reflect its growing portfolio of restaurants, including two new fast-casual concepts that will debut this fall. The new company, Front Burner Brands, will officially launch in January 2011, a spokeswoman said. The Tampa, Fla.-based Melting Pot, which operates or franchises 144 casual-dining fondue restaurants, said it developed the new brands, Burger 21 and Peel, in partnership with chef Chris Ponte of ...
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Contact: Desiree Torres Desiree.Torres@penton.com