Franchise group raises concerns about chain’s marketing, value strategy
Brewing franchisee discontent at Taco Bell was brought to light this week with the online posting of a memo from a franchise group raising concerns about the chain’s marketing and value strategy. The 14-point memo from the Taco Bell Franchise Management Advisory Council, or Franmac, was posted this week on the franchise community website Blue Mau Mau, and was described as coming from Tom Cook, who is identified on Franmac’s website as president of the association. In the memo, ...
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