It's not your father's wine bar. But it might be your mother's, sister's or wife's. Courting urban females is one of several new wrinkles for the operators of today's trendy new wine bars, which are portraying wine as an "experience" rather than a mere beverage. Some such bars see themselves as Starbucks-like "third places" for social interaction beyond home and work. Hallmarks of the new guard include self-serve pouring systems, lots of tasting flights, retail bottle sales and wine lists ...
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Contact: Desiree Torres Desiree.Torres@penton.com