Upscale sandwich concept eyes growth in Los Angeles market
HEADQUARTERS: Los Angeles MARKET SEGMENT: fast-fine sandwiches MENU: farm-to-table focus featuring local and seasonal ingredients NO. OF UNITS: 3 SYSTEMWIDE SALES: $6 million in 2010 AVERAGE CHECK: $10.25 METHOD OF GROWTH: internal cash LEADERSHIP: Mario Del Pero, founder; Judy Han, corporate executive chef and partner; Ellen Chen, director of growth and partner YEAR FOUNDED: 2005 TARGET MARKETS: Los Angeles WEBSITE: www.mendocinofarms.com Mario Del Pero wants his Mendocino Farms concept in ...
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