I’m not the sort of person who would order a Baconator, whether or not its 830-calorie count was listed next to its description on the menu board. Sure, I love burgers and bacon, but I know my limits. Two hamburger patties, several slices of American cheese, six slices of bacon, cheese sauce, mayonnaise and other stuff served on a bun is too hefty a meal for me. The question now, however, is whether other people—especially those who fit the 18- to 34-year-old male demographic ...

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