I recently tried to get a spokesman from Applebee’s to tell me how well his chain’s low-calorie Weight Watchers and Under 550 Calorie items were selling. He declined to give me figures for competitive reasons, but he did indicate that the 2,000-unit casual-
dining chain, which recently added new items in those categories, wouldn’t be doing that if they weren’t selling well.
 Indeed, although data from markets where posting of calorie counts on menus is already ...

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