For Subway’s menu development team, big opportunity lies in small changes. The chain’s breakfast line, for example, which introduced six new signature sandwiches and helped the chain capitalize on a new daypart in more than 25,000 restaurants, was the result of adding just two new ingredients to its menu: an egg-white omelet and a multigrain English muffin. Those ingredients created the foundation of the Milford, Conn.-based chain’s “Build Your Better Breakfast” ...

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