The debut of the “W” cheeseburger stands out at a time of transitions and milestones for Wendy’s. It is a sign that the Dublin, Ohio-based quick-service chain, now charting a course as a single-brand company and wearing the mantle of second-ranked burger player in the industry, is reassuming a laser-like focus on the hamburger. The recipient of the 2012 MenuMasters Award for Menu/Line Extension, The “W,” at a recommended price of $2.99, occupies the middle ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.