Veggie-heavy concepts see growth in sales, popularity among consumers
The number of U.S. adults who call themselves vegans and vegetarians is statistically small — about 3 percent. Nonetheless, a growing group of concepts is convinced there is a broad audience ready to embrace plant-based dining. With names like The Veggie Grill, Native Foods, Real Food Daily and Maoz Vegetarian, these concepts are geared to the mounting number of so-called “flexitarians,” consumers who eat meat when the mood suits them, but who for health and/or ...
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