PLANO Texas Metromedia Restaurant Group has launched an agency review of the $8 million account for its 340-plus Ponderosa Steakhouse and Bonanza Steakhouse concepts. The account budget includes creative and media duties for TV, radio, print, e-mail, direct mail, outdoor and interactive. Tracy Locke of Dallas has held the account for more than three years.Metromedia recently named Robert Hoffman president of Ponderosa and Bonanza. He replaced Gary Schneider, who left to pursue other ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.