The restaurant, along with several other casual-dining brands, is seeking to drive a turnaround by boosting bar sales
Mimi’s Café has debuted its “Happiest Hour,” beginning every day at 4 p.m., which aims to drive bar traffic and sales. Happiest Hour, part of Mimi’s “Value Revolution” positioning, includes $5 wine flights, $5 Bistro Bites, $3 domestic draft and bottled beers, $4 drinks, and $5 select wines by the glass. The promotion is available Sunday through Thursday from 4 p.m. to 7 p.m. and Friday and Saturday from 4 p.m. to 6 p.m. “We want to give our ...
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