As the nation’s largest family-dining chains revamp their building prototypes, menus and service styles to keep fast-food and casual-dining operators from luring away customers, the segment’s second-tier players also are reviewing their operations and brand identities to stave off competition. However, Josh Kern, vice president of marketing for Denver-based Vicorp Restaurants, parent of the 255-unit Village Inn and 146-unit Bakers Square brands, says that while he sees merit ...
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Contact: Desiree Torres Desiree.Torres@penton.com