Daypart sales expected to rise 4.1% in 2011
Restaurant chains looking to build morning daypart sales should add better-for-you options to their menus, and look for ways to improve convenience, according to a new consumer survey by market research firm Mintel. Chicago-based Mintel projects an industrywide 4.1-percent increase in total breakfast sales in 2011. It also found that two-thirds of restaurant goers say they want more healthful breakfast options and 50 percent said convenience is an important factor in selecting a breakfast ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?